Why Website Copywriting Is the Natural Next Step After Investing in Pinterest (From Someone Who’s Been On Both Sides)

Surprise! It’s Priscilla from Kinfolk Creative, sneaking into Nicole’s blog with something spicy, strategic, and wildly overdue to talk about: website copywriting.

Before we dive in, quick roll call:

• If you’re a creative who’s poured time (and sanity) into Pinterest
• If you’re outsourcing your blog or SEO strategy
• If you’re starting to see traffic roll in (yay)
• …and you’re still not seeing those “omg someone just inquired!!” emails

Then this one’s for you.

Because Pinterest can bring the people to your door, but your website copy is what actually invites them in, hands them a drink, and convinces them not to ghost you.

Let’s get into it.

What I Actually Do — And Why It Matters to You

My world is creative entrepreneurship. The fun, messy, heartfelt, deeply human space where small business owners try to share big stories in a very noisy Internet.

In the past five years, I’ve had the honor of writing for:

• Custom illustrators
• Slow fashion boutiques
• Therapists
• Eating disorder specialists
• Podcasters
• Wedding photographers
• Family & newborn photographers
• Hair & makeup artists
• Estheticians
• Showit designers
• Brand designers
• Wedding venues

And the dream list? Let’s manifest:
Florists, tattoo artists, libraries, bookshops, anti-diet dietitians, bakeries, coffee shops, yoga studios, nail artists… call me.

If you’ve been thinking “I need to fix my website but I have no clue where to start,” this is your sign.

What Is Website Copywriting (and Why Does It Matter More Than You Think)?

Website copywriting = the words on your website.

Not the pretty symbols. Not the legal jargon.
The words that help:

• humans connect with you
• Google understand you
• strangers trust you
• clients buy from you

A gorgeous website can take someone’s breath away.
But the copy is what convinces them not to click away.

Nicole always says, “SEO is the way to go.” (And she’s 100% right).
I say: “Your website should be selling for you 24/7 — no sleaze required.”

Pinterest brings traffic.
Blogs bring authority.
But your copy brings conversions.

Why Copywriting Becomes Essential After Pinterest Support

Here’s what we started to see back in our Pinterest-era days:

→ Traffic was coming in (thousands of pageviews).
→ People were clicking through.
→ And then…
→ They bounced.

Fast.
Like “didn’t-even-scroll” fast.

That’s a signal to Google that your content doesn’t have depth — even if your blog, product, or portfolio is immaculate.

Pinterest does the attracting.
Copy does the keeping.

When your website:

Doesn’t speak directly to your ideal client
Feels generic or templated
Reads as safe, vague, or overly polished
Doesn’t sound like a living, breathing human

Your traffic stays traffic.
It does not become a lead.

Fixing your website copy turns your Pinterest strategy from “cute traffic spike” into “oh shit, inquiries are rolling in.”

How I Support Creatives With Website Copywriting

Here’s the lore:

A year ago, I didn’t even plan to offer website copywriting.
But our clients kept asking for it… then begging for it… then waiting for it.

Because Pinterest and SEO create momentum.
But copywriting gives that momentum a home.

What makes our approach different?

1. The Therapist Brain Meets the Strategy Brain

• I’m trained to understand humans.
• What they say and what they mean.
• What they’re afraid to ask.
• What they need permission to feel.
• What actually motivates behavior.

Copywriting becomes easy when you understand people deeply.

2. Sales Psychology Without the Sleaze

We’re allergic to “act now!” trickery and FOMO tactics.
Your copy should feel honest, grounded, and most importantly, human.

3. Voice-First Everything

We don’t shove you into a category.
We build your own.

4. Connection Over Conversion — Because That Is What Converts

The best copy doesn’t scream. It…
resonates.
tells the truth.
invites someone into your world without demanding they buy anything.

Why Creatives Choose Kinfolk Creative (What Makes Us Different)

We’re not naive to think you don’t have other options, there are a lot of website copywriters out there – great one’s even! But here’s what our clients say about working with us (and why they stay):

1. We Don’t Write “Pretty Words.” We Write Words That Change Behavior.

Our copy is built on research, psychology, SEO, and lived experience — not industry jargon or formulaic brand scripts.

2. Your Website Will Sound Like You — Not Like Us.

• No beige corporate tone.
• No copy-paste frameworks.
• No “bestie girlboss” energy unless that is actually your lane.

We’re completely over the moon with helping you sound like your best self, not a Canva template.

3. We Build Trust Into Every Line

Your readers feel seen.
Your clients feel understood.
And Google knows exactly what you do.

4. We’re Long-Game Partners, Not Drive-Thru Vendors

Four-year retention is not accidental.
It’s because we work like collaborators — not contractors.

If You’re Getting Traffic From Pinterest… But Your Website Isn’t Converting?

Your copy is the missing piece.

• Not your design.
• Not your portfolio.
• Not your packages.
• Not your blog.

The words.

Because traffic means nothing if your website can’t keep it.
Pinterest is the spark.
Copy is the oxygen.

If you’re ready to turn your website into the place where people land and instantly think:
“Yep. That’s my person.”

You can reach out to us here.