Pinterest has quickly become a go-to platform for wedding planning, with over 400 million active users worldwide! It is not only a source of inspiration for brides-to-be but also a valuable marketing tool for wedding creatives and photographers. In this blog, we will discuss why it is essential for wedding creatives and wedding photographers need to be on Pinterest and the BOMB benefits it can bring to their business from a Pinterest Manager, AKA me! 

First and foremost, Pinterest is THE BEST platform to showcase your work and attract potential clients, and I’m not just biased because I’m a Pinterest manager! As a wedding photographer or creative, you can create boards dedicated to your work, speak directly to your dream clients, AND get hundreds and thousands of eyes on your work! By sharing your work, you can attract engaged couples who are looking for a photographer or creative to help bring their vision to life! 

Pinterest Has a Long Post-Life!

Did you know that Pinterest has a long post-life? One single pin can be receiving engagement for at least 7 months?! That means you can get new eyes on your services and products for 7 months or more from just one pin! That’s 1000X better than Instagram, Instagrams post only last for about 24-48 hours on the feed!! 

This is one of the main reasons I LOVE Pinterest! Pinterest is also a tremendous search engine. By adding descriptions, titles, and keywords, to your pins, they are way more easily detectable than with other platforms and are great for SEO!! That also means that by blogging and Pinterest together you can attract even more clients. 

Promote Services to Targeted Audience

Also, Pinterest allows you to promote your services to a highly targeted audience! With the platform’s search capabilities, engaged couples can search for specific wedding-related keywords, such as “romantic wedding photography” or “bohemian wedding invitations.” By including these keywords in your pins and boards, you can increase your visibility and attract potential clients searching for those specific services! AND speak directly to your dream clients and drag them to your website to inquire with you!!

Traffic Driven to your Site

Another benefit of being on Pinterest is the platform’s ability to drive traffic to your website. Each pin you create includes a link to your website, which means that engaged couples who are interested in your work can easily click through to your site to learn more about your services and book with you! By regularly pinning and sharing your work, you can drive a steady stream of traffic to your website, ultimately leading to more bookings!

BOMB Insights and Analytics!

Lastly, Pinterest provides valuable insights into your audience and their preferences. Through Pinterest Analytics, you can track your engagement metrics, including the number of saves, clicks, and impressions your pins receive. This information can help you better understand your audience’s preferences and adjust your content strategy accordingly! 

In conclusion, being on Pinterest as a wedding creative or photographer is essential in today’s digital age! It allows you to showcase your work, connect with other wedding professionals, promote your services to a targeted audience, drive traffic to your website, and gain valuable insights into your audience’s preferences! Using Pinterest as part of your marketing strategy, you can expand your reach and ultimately grow your business.

If you are ready to reap the BOMB benefits of Pinterest and blogging, and looking for a Pinterest manager see my services to see what fits your business goals the best, and follow me on Instagram to see more of my work!!

I can’t wait to hear from you!